Wednesday, November 10, 2010

Setting the Company Up

Well, my logo is done, as is my Business Plan, both in English and French. My next steps are to look into the incorporation process and to set up a meeting at the bank.

The logo turned out to be a fascinating experience. I have done work with local graphics companies in the past, and was not looking forward to a reprise of the difficulties encountered. But before I could even think about that, my business friend and coach showed me the "" website. This is essentially a kind of online brokerage for doing graphics design. The site claims to have nearly 70000 graphics design individuals available. You prepare a "creative brief" describing your project - about 70% of the business on the site seems to be logo development, but they also do website design, printed documents, stationary and business cards and so on as well - then post it and pay your money. The cost of the service is incredibly cheap - 200$US minimum for a logo (actually, it's a bit more, because the crowdspring site charges a 39$US fee to use the service, and a 15% overhead, and they also offer several options to improve your chances or gain greater control over the process). I spent 390$, including the option of having my brief sent to the "50 best creatives", which turns out to mean the 50 designers who are the most productive. You also determine a length of time for the submissions with a closing date - they suggest 7 days for a logo, which I followed.

Now, get this - I had 199 submissions for my logo over the week interval! With so many submissions from nearly 60 different companies, I had no trouble selecting a winning design. So within 10 days and 400$, I have a logo for my new company. The last time I worked with a company in town, it cost me nearly 1000$ and 6 months to get a logo!

At the same time, working with my business friend/coach (actually, I'm going to promote her, she's a really savvy real estate agent in Toronto - her web site is Just Call Jane - but she used to run her own company doing marketing and graphic design, so she's very knowledgeable about business as well), I drafted and then completed a business plan. This week, I used a Quebec City translation bureau to have it translated into French.

In the mean time, I've completely re-organized my home. I live in a three storey town house looking north down the "falaise" or cliff between upper and lower town, hence a view of the city and the mountains to the north. My bedroom, for the past 8 years since I moved in has been the top room at the front, the one with the view and the incredible light, and my sewing room has been a small room at the back of the house (south side). So I've switched them - my bedroom is now the small room at the back, and the front room at the top has been converted into a full scale designers workshop!

Next steps are to start moving my designs forward again as well as pursuing the funding efforts. More to come!

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