Friday, May 27, 2011

Super Cool - Our First Fashion Shoot!

We did our first fashion photoshoot today with the advanced prototypes of the clothes. There have been a number of contexts in which the ability to show our clothes would be a help, and so we need a preliminary set of prints before we finalize the production look.

I found a great studio in Quebec City called Focus One ( - they're actually a combination of a photo studio and a modeling agency. This is a great concept that gives them a lot of flexibility. They are located just down the hill from where I live. The founder-photographer, Jocelyn Bernier, is a guy who obviously has vision. We got to talking about the fashion business in Quebec City, which is not as strong as it could and should be. Like, focus1 is aiming for the international market and is seeking to act as a catalyst for the region. Although there are a lot of young designers in the city, many are organized into small boutiques which sell locally only. There is so much potential to do more with this talent. From my perspective, the stronger the fashion industry in Quebec City, the easier it is for to find good talent to support our business, Since we are aiming for the international market, we are not necessarily in direct or heavy competition with other designers in the area - rather, they help to solidify the Quebec branding.

This was my first photoshoot ever, never mind that the model was trying on MY CLOTHES! What an awesome experience. And, even though I say this myself, the clothes looked absolutely fabulous! It was great to see the different variations of our g-zip line and notice how the look of the garment, even the way in which it moves, changes through its different tranformations. The models and stylist were also quite taken with the garments. We found several new ways to wear the clothes that even I hadn't thought about before, as an added bonus.

1 comment:

  1. This is so exciting! Congratulations on staying with it and keeping me in the loop!